Twitter’s Future Buisness Model
This article in the New York Times describes how on the surface Twitter seems like it isn’t very a useful tool, but Twitter’s collectivity and the way people spread information is revolutionary. The article describes many examples of how Twitter is put to good use by Corporations and people. Also, Twitter has a remarkable ability to report news as it happens.
The underlying issue in this article, in my opinion, is basically summed up in these few lines:
“To continue growing, Twitter will also need to earn meaningful revenue, which the two-year-old company has yet to do. Twitter hopes to charge companies like Starbucks for features that help them communicate with and learn more about their customers, the founders said.”
It will be interesting to see how Twitter will charge Corporations for the opinions of consumers and for their advertising services which is basically free right now. I believe it’s important that the service for the public continue to be free. Users shouldn’t be charged for potentially giving valuable insight to Corporations, businesses, and other groups. This puts Twitter as the middle man will be able to give businesses an audience, feedback, and aid in marketing strategies and in turn can generate revenue.
